September 2026 · At a glance
Executive Summary
September brought a sharp traffic correction for onlydeluxe.co.za after the July–August highs. Sessions fell back to 11,866 and revenue to R152,652.79 on 104 orders — but conversion rate recovered to 0.94%, its best in months, as the remaining traffic converted far better. Paid spend was pulled back across the board: Google Ads improved its efficiency to a 4.70× ROAS (R69,840.14 conversion value on R14,851.96 spend), led by a standout Core Brands campaign, while Brand softened. Meta Business Manager eased to 3.22× (R43,073.50 conversion value) on a much wider 185,758 reach. Email dropped to R17,206.72 on 12 orders as promotional sends underperformed. The brighter notes: organic Instagram engagement more than doubled to 826 interactions as the renewed influencer programme (Juanita McPherson, Chantelle Gerber) resumed posting, and organic AOV rose to R1,676.00.
Channel · Website
Website Performance
Sessions
0
Orders
0
Revenue
R0.00
Avg Order Value
R0.00
Conversion Rate
0.0%
YTD Revenue
R0.00
Jan–Sep 2026
September 2026 vs August 2026 · Key Metrics
Channel · SEO / Organic Traffic
SEO · Organic Traffic
Organic Clicks
0
Impressions
0
Organic Revenue
R0.00
Organic AOV
R0.00
YTD Organic Clicks
0
Jan–Sep 2026
YTD Organic Revenue
R0.00
Jan–Sep 2026
Jan–Sep 2026 · Organic Clicks, Impressions and Revenue
Key Takeaways
- Organic clicks eased to 2,484 and impressions to 184,299 as the mid-year blog surge normalised, though both remain above the spring baseline.
- Organic revenue softened to R87,467.00, but organic AOV rose to R1,676.00 — the highest of the year — so organic buyers are higher value even as volume dipped.
Recommendations
- Re-energise the blog programme with festive and gifting topics to recapture the top-of-funnel momentum heading into Q4.
- Tighten internal linking from blog content to the laser, skincare and gifting pages to convert organic reach into revenue.
Channel · Paid Search
Google Ads
Ad Spend
R0.00
Link Clicks
0
Impressions
0
Conversions
0
Conv. Value
R0.00
ROAS
0.00×
Jan–Sep 2026 · Spend and Conversion Value Trend
| Month | Spend | Clicks | Impressions | CTR | CPC | Conv. Value | Cost/Purchase | ROAS |
|---|
Key Takeaways
- Google Ads efficiency improved to a 4.70× ROAS even as revenue fell to R69,840.14 — spend was cut 28% to R14,851.96, lifting return per rand.
- Core Brands was the standout, lifting ROAS sharply on reduced spend, while Brand was the main drag with revenue down heavily month-on-month.
- Cost per purchase fell to R285.61 on 52 conversions, the account's most efficient cost-per-sale since July.
Recommendations
- Hold the improved Core Brands and Shopping Skincare efficiency, and work to recover Brand and Treatments, which remain the soft spots.
- Re-test Styles & Gifts ahead of the festive season to capture gifting demand the other campaigns aren't covering.
Channel · Email Marketing
Email Marketing
Total Opens
0
Click Rate
0.0%
Total Clicks
0
Orders
0
Total Order Value
R0.00
Avg Order Value
R0.00
Jan–Sep 2026 · Email Revenue and Orders
Key Takeaways
- Email revenue fell to R17,206.72 on just 12 orders — the softest month of the year — as the three promotional sends converted poorly.
- Automated flows again outperformed their size, with the Welcome mailer driving R6,965.00 from 4 orders; broadcast open rates held near 7–9%.
Recommendations
- Rework promotional creative and offers — stronger subject lines and clearer CTAs are the priority after a low-converting month.
- Lean harder on the automated Welcome and Abandoned Cart flows, and complete the list clean to lift deliverability and engagement.
Channel · Paid Social
Meta Ads · Boosted Posts
Ad Spend
R0.00
Link Clicks
0
Reach
0
Views
0
Purchases
0
Conv. Value
R0.00
Jan–Sep 2026 · Boosted Posts Spend vs Conversion Value
Key Takeaways
- A single boosted reel (10 Years Painless Laser) returned R8,313.00 in conversion value from R3,116.28 spend across 5 purchases — a ~2.7× return.
- Reach (12,761) and views (35,938) rose on the concentrated spend, driving 160 profile visits — strong awareness even as direct purchases stayed modest.
Recommendations
- Run more than one boosted post per month to spread risk, and pair the high-reach laser creative with a sharper purchase CTA.
- Carry the best-performing promotional reels into festive boosts to capitalise on the awareness built this month.
Channel · Paid Social
Meta Ads · Business Manager
Ad Spend
R0.00
Link Clicks
0
Reach
0
Impressions
0
Conv. Value
R0.00
ROAS
0.00×
Jan–Sep 2026 · Meta BM ROAS Trend
Key Takeaways
- Meta Business Manager eased to a 3.22× ROAS with R43,073.50 in conversion value from 31 purchases, on reduced spend of R13,375.07.
- The New Creatives (Promo) campaign was the clear winner — 9 purchases and R17,141.00 at a 7.57× ROAS — reaffirming promotional creative as the top driver.
- Reach expanded sharply to 185,758 across 279,172 impressions, so prospecting scaled even as conversion efficiency softened.
Recommendations
- Scale the New Creatives (Promo) winner and build fresh variants on the same promotional angle for the festive push.
- Tighten the lower-ROAS laser prospecting campaigns, several of which returned below 1×, and shift budget toward proven creatives.
- Reintroduce a BOF retargeting layer to convert the much larger reach into sales at a lower cost.
Channel · Organic Social
Organic Social
Instagram Views
0
Reach
0
Content Interactions
0
External Link Taps
0
Followers
0
Profile Visits
0
Jan–Sep 2026 · Instagram Views and Interactions
Key Takeaways
- Instagram views settled at 172,282 and reach at 28,151 — a step down as overall cadence stayed light, though still above the spring baseline.
- Content interactions more than doubled to 826 as the renewed influencer posts (Juanita McPherson, Chantelle Gerber) resumed — an early sign the programme restart is working.
- Followers grew strongly to 17,471 (+191), the best monthly gain in some time, helped by the influencer activity.
- Link taps held at 240 while profile visits ticked up to 1,824, suggesting steady intent from a smaller but engaged audience.
Recommendations
- Build on the influencer restart — lock in a consistent monthly posting cadence with Juanita McPherson and Chantelle Gerber through Q4.
- Finalise the remaining creator agreements (Paula Bee, Elena Pappas) to widen festive-season reach.
- Convert the renewed engagement with clear link-in-bio gifting offers to lift link taps and profile-to-site traffic.
Year to Date · January through September 2026
YTD Overview
Across the first nine months of 2026, onlydeluxe.co.za has generated R2,299,192.30 from 1,329 orders and 222,217 sessions. September closed the quarter with a sharp traffic correction — sessions fell back to 11,866 from August's high — but on-site conversion recovered to 0.94%, its best in months. Paid budgets were pulled back across Google and Meta; Google Ads improved to a 4.70× ROAS on leaner spend, while Meta Business Manager eased to 3.22× on much wider reach. Email had its softest month, while organic Instagram engagement rebounded as the renewed influencer programme resumed. Heading into Q4, the priority is re-accelerating qualified traffic — through festive promotions, the blog programme and influencers — while holding the efficiency gains the pullback has produced.
Total Revenue
R2,299,192.30
Total Orders
1,329
Total Sessions
222,217
YTD Avg AOV
R1,730.02
Year to Date · Website
Website Trend
Jan–Sep 2026 · Revenue and Sessions
Best Revenue Month
May 2026
R391,846.10 · 160 orders
Lowest Revenue Month
September 2026
R152,652.79 · 104 orders
Best Sessions Month
August 2026
41,420 sessions
Lowest Sessions Month
September 2026
11,866 sessions
Year to Date · SEO
Organic Trend
Jan–Sep 2026 · Organic Clicks and Revenue
Best Clicks Month
March 2026
3,053 clicks
Best Revenue Month
February 2026
R180,931.20 organic
Lowest Revenue Month
September 2026
R87,467.00 organic
Year to Date · Google Ads
Google Ads Trend
Jan–Sep 2026 · Spend, Conversion Value and ROAS
Best ROAS Month
July 2026
8.20× · R145,184.48
Best Conv Value Month
July 2026
R145,184.48
Lowest Conv Value Month
January 2026
R0.00 (tracking)
Year to Date · Email
Email Trend
Jan–Sep 2026 · Orders and Revenue
Best Revenue Month
February 2026
R103,066.90 · 58 orders
Best Orders Month
July 2026
60 orders
Lowest Revenue Month
September 2026
R17,206.72 · 12 orders
Year to Date · Meta Ads
Meta Ads Trend
Jan–Sep 2026 · Conversion Value (Business Manager + Boosted)
Best ROAS Month (BM)
February 2026
10.36× · R85,116.40
Best Conv Value Month (BM)
May 2026
R116,108.10 · 7.88×
Lowest ROAS Month (BM)
April 2026
1.36× · R31,598.20
Year to Date · Organic Social
Organic Social Trend
Jan–Sep 2026 · Instagram Views, Interactions and Follower Growth
Best Views Month
May 2026
584,053 views
Best Reach Month
June 2026
71,750 reach
Lowest Views Month
February 2026
145,606 views
Year to Date · Summary
YTD Summary
Key Takeaways
- The store has generated R2,299,192.30 across 1,329 orders and 222,217 sessions Jan–Sep, with Q3 defined by a large traffic swing — up sharply in Jul–Aug, then correcting in September.
- September's sessions fell to a 2026 low of 11,866, but conversion rate rebounded to 0.94%, underlining that recent softness was volume-driven, not an on-site problem.
- Paid channels traded scale for efficiency: Google Ads improved to 4.70× on a 28% spend cut, while Meta BM eased to 3.22× as it widened prospecting reach.
- Google's Core Brands and the Meta New Creatives (Promo) campaigns were the quarter's efficiency standouts, both anchored by promotional creative.
- Organic Instagram engagement rebounded in September as the renewed influencer programme resumed, with followers reaching 17,471.
Recommendations
- Re-accelerate qualified traffic for Q4 through a structured festive promotional calendar across paid, email and organic.
- Hold the paid-efficiency gains — keep budget concentrated on Core Brands and proven promotional creatives rather than chasing raw reach.
- Rebuild email: rework promotional offers and complete the list clean after the softest email month of the year.
- Lock in a consistent influencer and blog cadence to sustain the organic rebound into year-end.
Key Takeaways
Recommendations