May 2026 · At a glance
Executive Summary
May 2026 delivered the strongest revenue month of the year at R391,846.10, up 76.9% on April despite a 15.3% drop in sessions, with the lift driven by a 28.0% jump in AOV to R2,113.57 and conversion rate rising from 0.70% to 1.16%. Paid scaled efficiently across both platforms: Meta Business Manager ROAS recovered from 1.36 to 7.88 on near-flat spend, while Google Ads held ROAS at 4.66 on a 14.7% spend increase. Organic Instagram had a breakout month with views up 129.2% to 584,053 and content interactions up over tenfold to 27,077. SEO clicks and organic revenue grew modestly (+8.2% and +12.4%) against softer impressions (-11.5%), in line with ongoing Core Update and AI Overviews pressure.
Channel · Website
Website Performance
Visitors
0
Sessions
0
Orders
0
Revenue
R0.00
Avg Order Value
R0.00
Conversion Rate
0.0%
May 2026 vs April 2026 · Key Metrics
Channel · SEO / Organic Traffic
SEO · Organic Traffic
Organic Clicks
0
Impressions
0
Organic Revenue
R0.00
Organic AOV
R0.00
New Users
0
ChatGPT Sessions
0
Jan–May 2026 · Organic Clicks, Impressions and Revenue
Key Takeaways
- The headline is a strong month for organic: clicks, CTR and average position all improved, and organic users grew over 45% month on month, even as total impressions softened in line with Google's March Core Update and the wider rollout of AI Overviews.
Recommendations
- We've made a series of updates to the pages that have been declining (YAG laser, manicure-pedicure, facials and skincare products), but it's worth flagging that these changes won't show up in next month's month-on-month numbers; SEO improvements take time to compound, so we'd expect the impact to build gradually over the coming months rather than appear immediately.
Channel · Paid Search
Google Ads
Ad Spend
R0.00
Link Clicks
0
Impressions
0
Conversions
0
Conv. Value
R0.00
ROAS
0.00×
May 2026 · Spend and Conversion Value by Campaign
| Campaign | Spend | Clicks | Impressions | CTR | CPC | Conv. | Conv. Value | ROAS |
|---|
Key Takeaways
- May saw a good improvement of 14% more spend and 16% more revenue generated, with ROAS remaining fairly consistent.
- The campaigns spent slightly over the budget, as Google deemed there to be enough opportunity on certain days to try spend more and capture additional sales, especially for the Treatments campaign and Core Brands campaign. Google is able to spend double your daily budget on days it feels it can generate the right performance, with the intention to even out over the full month.
- Some really good positives coming from our Treatments campaign, now generating sales with 11 sales generated. Treatments have a higher AOV, which helped it become the highest revenue generating campaign for May so far. ROAS is an area that needs improving but as this is the first month of this campaign kicking on properly, we needed to generate some data first.
- Core Brands has generated 130% more than the April (since launch) and is slowly starting to help generate more data in the account and sales.
- In the Rest of Skincare campaign, we've combed through various products and categories to ensure our campaign is focusing on the right items and excluding things are priced differently to the main products.
- Styles & Gifts continues to cause problems, with Jewellry being too competitive, while Kimono and Journals not spending enough. We have paused this campaign now.
Recommendations
- Focus: Main aim for the new month is to try maintain volumes while improving our ROAS. Budgets will be capped with tighter guardrails to prevent overspends.
Channel · Email Marketing
Email Marketing
Emails Sent
0
Open Rate
0.0%
Click Rate
0.0%
Orders
0
Total Order Value
R0.00
Avg Order Value
R0.00
May 2026 · Mailer Revenue and Open Rate
| Campaign | Date | Sent | Open Rate | Opens | Click Rate | Clicks | Orders | AOV | Revenue |
|---|
Key Takeaways
- During May, four campaign mailers were sent to an audience of approximately 34,000 subscribers per send. While open rates remained relatively modest, engagement showed a positive upward trend throughout the month, with the final May campaign achieving the highest open rate (10.5%) and generating the strongest revenue performance.
Recommendations
- Key automated flows continued to outperform broadcast campaigns, particularly the Welcome Series and Abandoned Cart emails, highlighting the value of lifecycle marketing in driving conversions.
Channel · Paid Social
Meta Ads · Boosted Posts
Ad Spend
R0.00
Link Clicks
0
Reach
0
Views
0
Purchases
0
Conv. Value
R0.00
May 2026 · Spend vs Conversion Value per Post
| Post / Reel | Spend | Clicks | Reach | Views | Purchases | Conv. Value | ROAS |
|---|
Key Takeaways
- May's boosted social media activity delivered strong results, with product-focused campaigns significantly outperforming service-based promotions in terms of conversions and revenue. Promotional offers and value-driven messaging resonated particularly well with audiences, driving both engagement and purchase intent.
Recommendations
- Moving into June, there is a clear opportunity to scale high-performing retail campaigns while continuing to refine service-focused creatives to improve conversion performance.
Channel · Paid Social
Meta Ads · Business Manager
Ad Spend
R0.00
Link Clicks
0
Reach
0
Impressions
0
Conv. Value
R0.00
ROAS
0.00×
May 2026 · ROAS by Campaign
| Campaign | Spend | Clicks | CPC | Reach | Impressions | Purchases | Conv. Value | ROAS |
|---|
Key Takeaways
- Meta advertising delivered strong sales performance throughout May, with laser-focused campaigns continuing to be the primary revenue driver. Creative featuring real people and promotional messaging performed particularly well, with several campaigns generating highly efficient returns and consistently converting new customers.
Recommendations
- Broad audience targeting proved effective for prospecting, while location-based campaigns helped scale results and drive higher purchase volumes. Bottom-of-funnel retargeting also contributed valuable conversions, reinforcing the importance of maintaining a full-funnel strategy that nurtures users from awareness through to purchase.
Channel · Organic Social
Organic Social
Instagram Views
0
Reach
0
Content Interactions
0
External Link Taps
0
Followers
0
Influencer Views
0
May 2026 · Instagram Performance vs April
May 2026 · Influencer Views
| Influencer | Views | Likes | Shares | Comments | Saves |
|---|---|---|---|---|---|
| Karlie Moller | 14,997 | 241 | 6 | 14 | 29 |
| Juanita McPherson | 7,981 | 241 | 3 | 6 | 4 |
| Paula Bee | 19,035 | 377 | 2 | 8 | 15 |
| Caryn Fick | 1,663 | 46 | 1 | 23 | 6 |
| Total | 43,676 | 905 | 12 | 51 | 54 |
Key Takeaways
- Instagram had a breakout month with views up 129.2% to 584,053 and content interactions up over tenfold to 27,077, the highest level of the year.
- Profile visits nearly doubled (+92.9% to 7,045) and external link taps rose 21.7% to 679, showing the engagement spike translated into intent signals.
- Follower growth slowed sharply to +114 in May after +3,699 in March to April, suggesting the viral lift was concentrated in views rather than new follows.
- Influencer reach held flat at 43,676 views across four creators, with Paula Bee's content again the standout at 19,035 views.
Recommendations
- Identify which May posts drove the interaction spike and template that format for June content.
- Pair the viral reach with stronger CTAs to convert profile visitors into followers, given the gap between views and follower growth.
- Brief Paula Bee and other high-performing creators earlier in the June cycle to lock in delivery while their audience momentum is fresh.
Year to Date · January through May 2026
YTD Overview
Across the first five months of 2026, the onlydeluxe.co.za store has generated R1,350,334.92 from 697 orders and 111,638 sessions. Revenue trajectory has shifted from volume-led to value-led: sessions have nearly halved from January to May while monthly revenue has lifted to a YTD peak of R391,846.10 in May, driven by AOV expansion and improved conversion. Meta Business Manager remains the most efficient paid channel by ROAS, while email continues to deliver consistent revenue from a small, engaged audience base.
Total Revenue
R1,350,334.92
Total Orders
697
Total Sessions
111,638
YTD Avg AOV
R1,937.35
Year to Date · Website
Website Trend
Jan–May 2026 · Revenue and Sessions
Best Revenue Month
May 2026
R391,846.10 · 160 orders
Lowest Revenue Month
January 2026
R205,469.80 · 118 orders
Best Sessions Month
January 2026
28,561 sessions
Lowest Sessions Month
May 2026
14,297 sessions
Year to Date · SEO
Organic Trend
Jan–May 2026 · Organic Clicks and Revenue
Best Clicks Month
March 2026
3,053 clicks
Best Revenue Month
February 2026
R180,931.20 organic
Lowest Revenue Month
April 2026
R145,763.20 organic
Year to Date · Google Ads
Google Ads Trend
Jan–May 2026 · Spend, Conversion Value and ROAS
Best Conv Value Month
May 2026
R132,799.00 · ROAS 4.66
Highest Spend Month
May 2026
R28,485.49 spend
Lowest Conv Value Month
January 2026
R0.00 (tracking)
Year to Date · Email
Email Trend
Jan–May 2026 · Orders and Revenue
Best Revenue Month
February 2026
R103,066.90 · 58 orders
Best Orders Month
February 2026
58 orders
Lowest Revenue Month
March 2026
R59,085.40 · 30 orders
Year to Date · Meta Ads
Meta Ads Trend
Jan–May 2026 · Conversion Value (Business Manager + Boosted)
Best ROAS Month (BM)
May 2026
7.88× · R116,108.10
Best Boosted Month
May 2026
R38,914.50 · 10 purchases
Lowest ROAS Month (BM)
April 2026
1.36× · R31,598.20
Year to Date · Organic Social
Organic Social Trend
Jan–May 2026 · Instagram Views, Interactions and Follower Growth
Best Views Month
May 2026
584,053 views
Best Interactions Month
May 2026
27,077 interactions
Lowest Views Month
February 2026
145,606 views
Year to Date · Summary
YTD Summary
Key Takeaways
- Year to date the site has generated R1,350,334.92 across 697 orders and 111,638 sessions, with revenue weighted heavily toward May which alone delivered 29.0% of YTD revenue.
- Sessions have nearly halved from January (28,561) to May (14,297), but monthly revenue lifted from R205,469.80 to R391,846.10, a clear shift from volume-led to value-led performance.
- Meta Business Manager has been the strongest paid channel by efficiency at R368,169.40 conv value on R63,898.62 spend (ROAS 5.76), versus Google Ads at R369,768.18 on R108,863.86 spend (ROAS 3.40).
- Email continues to punch above its weight, generating R385,972.22 from 201 orders across Jan to May, with growing AOV each month (R1,857 in Jan rising to R2,241 in May).
Recommendations
- Build on the value-led trend by elevating AOV and conversion rate as headline metrics alongside session volume in monthly reporting, given the inverse relationship since January.
- Rebalance paid investment toward Meta Business Manager where ROAS per Rand is materially higher than Google Ads.
- Audit the Jan to May session decline across direct, organic, referral and paid in GA4 to isolate whether this is seasonality, tracking, or a structural audience shift.
Key Takeaways
Recommendations